Top 5 Personal Finance Apps Performance in the Middle East Q3 2025

In Q3 2025, personal finance apps continued to capture the interest of users in the Middle East on a unified platform, combining iOS and Android data. Here's a look at the performance metrics for the top five apps, based on Sensor Tower data.

Malaa: Track, Save & Invest saw fluctuating download numbers, starting strong with over 42K downloads in early July and peaking at approximately 51K by the end of August. Active users also witnessed a rise, beginning at around 63K and growing to over 82K in early September before seeing a slight decline towards the quarter's end.

Drahim: Manage & Grow Finances experienced a notable increase in weekly revenue, starting at $2K in early July and reaching over $12K at the end of September. Downloads spiked mid-quarter, notably reaching over 28K in late August, while active users consistently grew from 88K to over 109K.

ADCB Hayyak maintained a steady increase in weekly downloads, starting at 6.1K and climbing to over 8K by the end of September. Active users showed a positive trend, climbing from 30K to over 50K throughout the quarter.

Splitwise kept its revenue stable, averaging around $3.3K weekly. Downloads varied slightly, peaking at 5.8K in early September. Active users remained high, starting at 88K and peaking at over 96K in mid-September.

The app دفتر الحسابات exhibited modest revenue growth, ending the quarter at $472. Downloads were relatively stable, with a slight increase to 1.7K in late September. Active user numbers showed a small upward trend, ending the quarter at 8.8K.

For more detailed insights into the performance of these apps, visit Sensor Tower.